A recent event in Brooklyn has brought the scientific concept of the Bohr effect to the forefront of the wellness industry. Known as LIFT + GLO, the event showcased CO2Lift®, a patented carboxy therapy treatment that stimulates skin oxygenation. By partnering with Pilote Pilates, the brand demonstrated how topical science and physical movement can work in tandem to improve health.
Lumisque Inc., the developer of CO2Lift®, has spent years refining its oxygen-delivery technology. The treatment is designed to increase the skin’s hydration and elasticity by encouraging the body to flood the treated area with oxygen. While typically used in clinical or spa settings, its application during a Pilates session in Brooklyn provided a new perspective on its versatility and effectiveness.
The event, attended by wellness advocates and beauty insiders, featured a private training session that emphasized core strength and circulation. As participants moved through the exercises, the CO2Lift® treatment worked to repair and renew the skin’s surface. This synergy illustrates the event’s core message: that physical movement and skin vitality are both essential components of a proactive health strategy.
The significance of this collaboration lies in its departure from traditional, reactive beauty standards. Instead of treating skin issues after they appear, the LIFT + GLO experience encourages a preventative approach. This aligns with the mission of HERgevity, a movement that seeks to redefine women’s health as a lifelong commitment to longevity and holistic care.
According to Nina Lato, SVP of Marketing and Retail for CO2Lift®, the Brooklyn event is just the beginning of a larger national initiative. HERgevity plans to expand these immersive science-meets-wellness activations to other major cities. The goal remains to empower women to take ownership of their health by providing them with the tools and education necessary for a vibrant life.
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